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  2. Earth tone - Wikipedia

    en.wikipedia.org/wiki/Earth_tone

    Overall, colors in earth tone are considered [weasel words] to be the colors of nature like sea, sky, land, and tree. Any color that is mixed with gray is considered [weasel words] an earth tone. Earth tone also includes any shade or tint color as well as brown, green, yellow, orange, or gray. For instance, earth tone colors are as follows: [10]

  3. Helmholtz–Kohlrausch effect - Wikipedia

    en.wikipedia.org/wiki/Helmholtz–Kohlrausch_effect

    When the colors are more saturated, our eyes interpret it as the color's luminance and chroma. This makes us believe that the colors are actually brighter. An exception to this is when the human observer is red-green colorblind, they cannot distinguish the differences between the lightness of the colors. Certain colors do not have significant ...

  4. Emotion classification - Wikipedia

    en.wikipedia.org/wiki/Emotion_classification

    For example, a positive valence would shift the emotion up the top vector and a negative valence would shift the emotion down the bottom vector. [11] In this model, high arousal states are differentiated by their valence, whereas low arousal states are more neutral and are represented near the meeting point of the vectors.

  5. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    The colors in each pair oppose each other. Red-green receptors cannot send messages about both colors at the same time. This theory also explains negative afterimages; once a stimulus of a certain color is presented, the opponent color is perceived after the stimulus is removed because the anabolic and catabolic processes are reversed. For ...

  6. This Siding Is So Good We Used It On Our New Home ... - AOL

    www.aol.com/siding-good-used-home-heres...

    Because we wanted our 2024 Idea House to feel like an historic farmhouse, our team opted for James Hardie’s HardiePlank Lap Siding, which gives the new build a sense of character and age. Why It ...

  7. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    If a company is changing the look of a product, but keeping the product the same, they consider keeping the same color scheme since customers use color to identify and search for brands. [59] This can be seen in Crayola crayons, where the logo has changed many times since 1934, but the basic package colors, gold and green, have been kept ...

  8. Chromesthesia - Wikipedia

    en.wikipedia.org/wiki/Chromesthesia

    The Theosophist "meanings of colors" of thought-forms and human aura associated with feelings and emotions Alexander Scriabin was a Russian composer and pianist. He is famously regarded as a synesthete, but there is a lot of controversy surrounding whether he had chromesthesia or not. [ 27 ]

  9. Truth in Advertising: What Does 'Green' Really Mean? - AOL

    www.aol.com/news/2010-11-28-dangers-of-green...

    Of course, the term "green" implies environmental responsibility, the concept of using less energy and resources while creating less pollution and perhaps reducing your "carbon footprint" (another ...