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Crocodile International was founded in 1947 in British Singapore by Tan Hian Tsin. [1] Tan is an immigrant from Swatow, China whose family has been involved in the garment trade including the manufacturing of knitting machines. [2] Crocodile would open its first factory in British Hong Kong in 1953. By 2016, the fashion brand has 3,000 outlets ...
It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [6] René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match.
Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel). Lacoste's current positioning remains entirely upscale. Both brands continue to be popular.
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In May 2021, PVH was reported as exploring a sale of the Heritage Brands division, with Authentic Brands Group as a potential buyer. [10] The sale was officially announced on June 23, 2021, consisting of Izod, Van Heusen, Arrow, and Geoffrey Beene. [2] The sale was completed on August 2, 2021.
At its peak, Crocodile Garments was the largest garment chain before the conception of G2000, Giordano, U2 and Bossini in the 1990s. [citation needed] In 1980, Crocodile Garments partnered with the French clothing company Lacoste to become the sole distributor of Lacoste products in Hong Kong. [12]