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The stenciling method of tire lettering became popular with auto racing teams in the 1950s as a way to display the tire manufacturer on the car's tires. [3] Tire lettering made its way to production tires in the mid-to-late 1960s in the form of raised white letter tires and gained popularity with American muscle cars in the 1970s and 1980s [4 ...
ORWL: Outlined raised white lettering; OWL: Outlined white lettering; RF: Reinforced – for Euro-metric tires, the term 'reinforced' means the same thing as 'extra load' [25] RFT: Run-flat tire; Tires designed for vehicles without spare tires. Reinforced sidewalls allow the tire to be driven "flat" for a distance specified by the manufacturer ...
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
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For passenger and light truck tyres, the manufacturers or importers have the choice of either putting a sticker on the tyre tread or a label accompanying each delivery of batch of tyres to the dealer and to the end consumer. The tyre label will use a classification from the best (green category "A") to the worst performance (red category "G").