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Streetwear is a style of casual clothing which became global in the 1990s. [1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. [2]
A hoodie is a type of sweatshirt [1] with a hood that, when worn up, covers most of the head and neck, and sometimes the face.
In May, a JOJO × HONESTBOY® ZIPPER SLEEVE HOODIE was released as a part of ZOZOTOWN's Tokyo Department Store's collaboration with TV Anime JoJo's Bizarre Adventure: Golden Wind. Naoto is a great fan of the JoJo's Bizarre Adventure series, and the hoodie is designed with the inspiration from Golden Wind's character Bruno Bucciarati. [69] [70 ...
In 1993, he launched Undercover, a high-end streetwear label for men, women and children. [3] Also in 1993, he launched Nowhere, a retail venture in Ura-Harajuku with his friend Nigo, the founder of BAPE. In 1994–1995 he participated in Tokyo Fashion Week. In 1995 the Nowhere Ltd. company store opened in Harajuku. [4]
On 30 January 2021, Kizuna AI released a clothing collaboration with the Dutch streetwear brand Kaomoji. [76] Between March and May 2021, Kizuna AI planned a virtual tour with the intention of exploring and creating new virtual possibilities. This tour consisted of 2 shows, one set in Los Angeles and one set in New York.
Celebrating the 25th anniversary of Sailor Moon in the U.S., streetwear brand KITH released clothing like hoodies and t-shirts with Sailor Moon graphics on them. [174] In honor of Sailor Moon's 30th anniversary, brands like Sanrio, Uniqlo, and Maison de FLEUR launched a collaboration in January 2022. [175] [176] [177]