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  2. Sample size determination - Wikipedia

    en.wikipedia.org/wiki/Sample_size_determination

    Unlike quantitative research, qualitative studies face a scarcity of reliable guidance regarding sample size estimation prior to beginning the research. Imagine conducting in-depth interviews with cancer survivors, qualitative researchers may use data saturation to determine the appropriate sample size.

  3. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    If researcher does not have enough skills such as communication skill, the quality of research is likely to be low. The sample size is relatively small, the result may not be very accurate. Qualitative research produces large amounts of data which requires a tremendous amount of work and labor on the part of the researcher. [13]

  4. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Contemporary qualitative research has been influenced by a number of branches of philosophy, for example, positivism, postpositivism, critical theory, and constructivism. [7] The historical transitions or 'moments' in qualitative research, together with the notion of 'paradigms' (Denzin & Lincoln, 2005), have received widespread popularity over ...

  5. Theoretical sampling - Wikipedia

    en.wikipedia.org/wiki/Theoretical_sampling

    So in this type of sampling, we select samples that have a particular process, examples, categories and even types that are relevant to the ideal or wider universe. One of the most commonly given example is of discourse analysis of gender. The sample relevant units in qualitative research are very often viewed as theoretically defined.

  6. Sampling (statistics) - Wikipedia

    en.wikipedia.org/wiki/Sampling_(statistics)

    A visual representation of the sampling process. In statistics, quality assurance, and survey methodology, sampling is the selection of a subset or a statistical sample (termed sample for short) of individuals from within a statistical population to estimate characteristics of the whole population.

  7. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    For qualitative research, the sample size is usually rather small, while quantitative research tends to focus on big groups and collecting a lot of data. After the collection, the data needs to be analyzed and interpreted to arrive at interesting conclusions that pertain directly to the research question.

  8. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    There is no straightforward answer to questions of sample size in thematic analysis; just as there is no straightforward answer to sample size in qualitative research more broadly (the classic answer is 'it depends' – on the scope of the study, the research question and topic, the method or methods of data collection, the richness of ...

  9. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    Choosing a research question is the central element of both quantitative and qualitative research and in some cases it may precede construction of the conceptual framework of study; in all cases, it makes the theoretical assumptions in the framework more explicit and indicates what the researcher wants to know most and first.