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Playtex was acquired by Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics brands were sold to Revlon. In 1988, Playtex split into Playtex Apparel Inc. and Playtex Products LLC. Playtex Apparel was sold to Sara Lee Corporation in 1991, and to Hanesbrands in 2007.
The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.
Laura Tempesta, bra expert and founder of bra manufacturer Bravolution, stated, "Lifted breasts are considered attractive in our culture which is why bra-wearing is a cultural development." [ 60 ] Women feel pressured to wear bras because society expects their breasts to "stay firm and in the right position", or that if they are braless, it ...
Women in six U.S. states are now effectively allowed to be topless in public, according to a new ruling by the U.S. 10th Circuit Court of Appeals.. The decision stems from a multiyear legal battle ...
The front closure detail on this bra makes it easy to put on and take off while offering enough support for daily use. Band sizes: 34 - 50 Cup sizes: B - H Notable 5-Star Review: