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Maritime archeology and ancient manuscripts from classical antiquity show evidence of vast Roman commercial fleets. The most substantial remains from this commerce are the infrastructure remains of harbors, moles, warehouses and lighthouses at ports such as Civitavecchia , Ostia , Portus , Leptis Magna and Caesarea Maritima .
In ancient Rome businesses advertised themselves primarily through word of mouth, the usage of the trade sign, and through black or red writings inscribed on surfaces. [101] They were displayed as frescoes or mosaics. Masters would task their slaves with inscribing advertisements onto the walls of ancient Roman settlements. [102] In ancient ...
In ancient Greece, markets operated within the agora, an open space where goods were displayed on mats or temporary stalls on market days. [6] In ancient Rome, trade took place in the forum. [7] Rome had two forums: the Forum Romanum and Trajan's Forum. The latter was a vast expanse, comprising multiple buildings with shops on four levels. [8]
A horreum (plural: horrea) was a type of public warehouse used during the ancient Roman period. Although the Latin term is often used to refer to granaries. By the end of the imperial period, the city of Rome had nearly 300 horrea to supply its demands. [1]
A cup, 65 mm high, made at Aswan, Egypt, in the 1st–2nd century AD, and decorated with barbotine patterns. Some of the shapes of Arretine plain wares were quite closely copied in the later 1st century BC and early 1st century AD in a class of pottery made in north-east Gaul and known as Gallo-Belgic ware. [15]
A titulus pictus is an ancient Roman commercial inscription made on the surface of certain artefacts, [1] [2] [3] usually the neck of an amphora. [4] [5] [6] Typically, these inscriptions were made in red or black paint. [7] [8] The inscription specifies information such as origin, destination, type of product, [9] and owner.
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