Ads
related to: miss clairol hair dye color chart fabric dye
Search results
Results From The WOW.Com Content Network
The idea to buck the trend of that era’s advertising style — which emphasized high glamour rather than girl-next-door vignettes — was the brainchild of lead copywriter Shirley Polykoff, whose work on the Clairol hair color campaign was a career high point. [3]
Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, [4] helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share. [5]
The original hair type chart, also known as the hair typing system, was created by Andre Walker, Oprah Winfrey's hairstylist, in the 1990s. He debuted the system on Winfrey's show to promote his ...
For premium support please call: 800-290-4726 more ways to reach us
Dyeing your brunette strands blond at home may seem like a daunting task at first, but familiarizing yourself with the proper techniques and necessary products will help take the guesswork and ...