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Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
The idea to buck the trend of that era’s advertising style — which emphasized high glamour rather than girl-next-door vignettes — was the brainchild of lead copywriter Shirley Polykoff, whose work on the Clairol hair color campaign was a career high point. [3]
In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, [4] helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share. [5]
If you're looking for bright new hair dye ideas, try these amazing red hair dye picks. Find the perfect red hair shade with these budget-friendly brands. ... Clairol Nice'n Easy Hair Dye. $14.99 ...
Dyeing your brunette strands blond at home may seem like a daunting task at first, but familiarizing yourself with the proper techniques and necessary products will help take the guesswork and ...
She was crowned by Lara Dutta, Miss Universe 2000 of India and also won the awards of Miss Photogenic, Bluepoint Swimsuit, and Clairol Best Style. She is only the fourth Miss Universe winner to also win Miss Photogenic after Margareta Arvidsson, Margarita Moran, and Janelle Commissiong. Her win came on the Miss Universe pageant's 50th anniversary.