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Red Bull is a brand of energy drink created and owned by the Austrian company Red Bull GmbH.With a market share of 43%, it is the most popular energy drink brand as of 2020, [8] and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. [9]
Red Bull GmbH (German pronunciation: [ʁɛt ˈbʊl]) is an Austrian multinational private conglomerate company known for its range of energy drinks of the same name. [3] It is also known for its wide range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg. [4]
Mateschitz was born on 20 May 1944, in Sankt Marein im Mürztal, Styria, Austria, [3] [4] to a family of Slovene-Styrian or Croatian ancestry.His mother's side was from present-day Styria, his father's side was from Maribor (then still part of Styria, but now in Slovenia); [5] [6] some sources place his ancestry in the area of Zadar where he allegedly had relatives and the surname Matešić ...
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In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance [11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent. [8]
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