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Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...
Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.
The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine. [30] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links [ 31 ] by gauging the quality of the sites the links are coming from.
Businesses based outside city physical limits showed a significant increase in ranking in the Google Local Pack; A more restrictive filter is in place. Before the update, Google filtered listings linking to the same website and using the same phone number. After the update, listings get filtered if they have the same address and same categories ...
PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...
One popular method for improving rankings is to increase the perceived importance of a document through complex linking schemes. Google's PageRank and other search ranking algorithms have been subjected to such manipulation. TrustRank seeks to combat spam by filtering the web based upon reliability.
Google Pigeon is the code name [1] given to one of Google's local search algorithm updates. This update was released on July 24, 2014. [2] It is aimed to increase the ranking of local listings in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results. As of the initial release ...
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [ 1 ] in particular " content farms ", [ 2 ] and return higher-quality sites near the top of the search results.
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