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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
A balanced-arm lamp has a base, a stand or body, (in most cases) two connected arms (in many cases fitted with springs), and a lamp-head. The lamp can be moved into almost any position, and the balancing device will maintain the position until moved again. The same overall mechanism can be employed in other devices with similar requirements ...
In June 1949 he issued a memo to all staff in which he forbade BBC employees to illuminate any room with an Anglepoise lamp unless the main ceiling or wall light was also illuminated: Standing held a firm belief that a man working at a desk in a confined space with only the light from a low-power lamp would nurture furtive ideas and produce ...
Strip lights, also known as cyclorama or cyc lights (thus named because they are effective for lighting the cyclorama, a curtain at the back of the stage), border lights, and codas (by the brand name), are long housings typically containing multiple lamps arranged along the length of the instrument and emitting light perpendicular to its length.
Table lamp fixtures, standard lamp fixtures, and office task light luminaires. Balanced-arm lamp is a spot light with an adjustable arm such as anglepoise, RAMUN or Luxo L1. Gooseneck (fixture) Nightlight; Floor Lamp Torch lamp or torchières are floor lamps with an upward-facing shade. They provide general lighting to the rest of the room ...
Luminous intensity is the perceived power per unit solid angle. If a lamp has a 1 lumen bulb and the optics of the lamp are set up to focus the light evenly into a 1 steradian beam, then the beam would have a luminous intensity of 1 candela. If the optics were changed to concentrate the beam into 1/2 steradian then the source would have a ...