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The majority of bags were initially sold through small shops as well as Marshall Field's. The business did not have issues with selling the bags, but did encounter difficulty keeping up with the demand. They hired local seamstresses as well as provided a loan for the creation of Phoenix Sewing, a company dedicated to making Vera Bradley products.
The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.
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Of the firm's $300 million in annual revenue, [50] 95% comes from shoes, [49] with the remainder derived from purses and handbags. [49] They expect the volume of handbags to eventually represent 20% of their annual sales. [49] In 2009, wholesale purchases represented 88% of the business. [49]
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