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The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Banners and signs produced with software that used this ability, such as Broderbund's Print Shop, became ubiquitous in offices and schools throughout the 1980s. As carriage speed increased and dot density increased (from 60 dpi up to 240 dpi), with some adding color printing, additional typefaces allowed the user to vary the text appearance of ...
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Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Prepress reviews can be done online, allowing a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online artwork. Some web-to-print sites offer online print products that replace editing tools like Adobe InDesign where buyers can author work and alter the typeface, copy, images, and layout.
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