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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades ...
The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [17] McQuail, Blumler and Joseph Brown suggested that the uses of different types of media could be grouped into 4 categories: diversion, personal relationships, personal identity, surveillance ...
The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen Media Research introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the ...
These different types of media convey information to their target audience and effectively communicate with them. Videos are a great visual example to use in multimedia presentations because they can create visual aids to the presenter's ideas. They are commonly used among education and many other industries to benefit students and workers, as ...
The children's television program Sesame Street premiered in 1969 to high ratings, positive reviews, and some controversy, which have continued during its history. Even though the show aired on only 67% of American televisions at the time of its premiere, it earned a 3.3 Nielsen rating, or 1.9 million households.
Commas delimit user-entered search terms, where each comma-separated term is searched in the database as an n-gram (for example, "nursery school" is a 2-gram or bigram). [6] The Ngram Viewer then returns a plotted line chart. Note that due to limitations on the size of the Ngram database, only matches found in at least 40 books are indexed. [6]