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[3] [4] Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1990s. The brand has a distinctively retro old school feel. An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park ...
The shoes would see numerous re-releases over the years but would not become extremely popular until the early 2020s thanks to social media site Tik Tok where many users started sharing their own pairs of the sneakers. The popularity led Adidas to re-releasing the shoe again and release multiple collaborations. [5]
In 1992, Scott moved to New York to study fashion design at Pratt Institute, one of the city's Art and Design colleges, where he wore sci-fi-inspired clothes, "1880s vs 1980s" outfits, and shredded and decaying clothes. Scott did an internship in the New York offices of Aeffe, the company that owns Moschino. [1] [3] [5] [6] [8]
In 2006 Adidas released adicolor Films a series of 7 directors' shorts corresponding to each of the main colors in the line: the series was created by independent film studio Idealogue. [6] [7] White - directed by Tronic; Red - Roman Coppola & Andy Bruntel; Blue - Psyop; Yellow - Neill Blomkamp; Green - Happy; Pink - Charlie White; Black ...
The sneaker was released the same year as the Adidas Ultraboost on December 9, 2015, and was created to capitalize on the company's new Boost technology. [1] The inpisration for the shoe came from wanting to take old designs from Adidas' past and blend them with new most recent designs and technology it had which is why it used its Primeknit uppers.
In 2019, Adidas worked with Tommey Walker to release another Detroit inspired version of the sneaker dubbed celebrating the Detroit holiday, "313 Day" which is the area code for the city. The collaboration not only included a new design of the Top Ten but also special clothing as well. [8]