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Business mogul Sean "Diddy" Combs has sued the British beverage company that co-owns his liquor brands, claiming that the spirits giant Diageo has "kneecapped" his Ciroc and DeLeon labels' sales ...
Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. [18] [19] Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before moving into spirits production.
Combs’ suit, filed with the New York Supreme Court in Manhattan last month, says Diageo North America starved Combs’ vodka The post Sean ‘Diddy’ Combs’ lawsuit called a ‘sham’ by ...
At the time, the agreement included a 50/50 split with the company, but now Diageo owns 100% of Ciroc and DeLeón. It’s estimated that Diddy made about $60 million annually from the deal ...
Sean John Combs was born on November 4, 1969, in the Harlem neighborhood of New York City.Raised in Mount Vernon, New York, [4] his mother Janice Combs (née Smalls) was a model and teacher's assistant, [5] and his father, Melvin Earl Combs, served in the U.S. Air Force and was an associate of convicted New York drug dealer Frank Lucas.
Before Diddy, Ciroc had been struggling to create a brand presence as it sold just 50,000 nine-liter cases of Ciroc in 2007. Under Diddy's brand ambassadorship, Ciroc's sales increased to 2.2 ...