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Philippine Tourism (Department of Tourism) Campaigns & Grey: Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo: The tagline's logo was alleged to be plagiarized from Poland's Polska tourism campaign. Campaigns & Grey said that the campaign and logo were released prematurely. [7] BF-GF: 2011
Palawan, which includes Coron, is a UNESCO Biosphere Reserve.. Tourism is an important sector for the Philippine economy.The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2]
The Tourism Infrastructure and Enterprise Zone Authority (TIEZA), formerly the Philippine Tourism Authority (Filipino: Pangasiwaang Pilipino sa Turismo), is an agency of the Philippine national government under the Department of Tourism responsible for implementing policies and programs of the department pertaining to the development, promotion, and supervision of tourism projects in the ...
Ramon Reyes Jimenez Jr. (July 14, 1955 – April 27, 2020) sometimes known as Monet or Mon Jimenez, was a Filipino advertising executive [1] [2] who previously served in the Cabinet of the Philippines as Secretary of Tourism from 2011 to 2016 during the presidency of Benigno Aquino III.
This category is for advertising or marketing campaigns, mainly by the Department of Tourism to promote tourism in the Philippines, or certain places in the Philippines. Pages in category "Philippine tourism campaigns"
The Nayong Pilipino Foundation Inc. (NPFI) was established primarily for the promotion of research development project on social sciences, humanities and other related fields. It was registered with the Securities and Exchange Commission on May 7, 1969, as a non-stock, non-profit corporation. [2]
Then Department of Tourism secretary Richard Gordon conceptualized the tagline "Wow Philippines" himself in 2002. The government agency then had a limited budget allotted for advertising. [ 1 ] The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the ...
Tourism advertising can take many forms, utilize a wide array of advertising tactics, and be driven by a scope of private or public intents. Destination advertising is designed to make a location itself seem more appealing, while travel services advertising seeks to gain an audience's buy-in for the tourism-related service or product.