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The idea behind the company came from her difficulty finding suitable baby formula to feed her first infant. [3] Sarah Hardy, a co-worker from Airbnb , also helped establish Bobbie in 2019. [ 4 ] [ 5 ] Bobbie's infant formula was made with organic ingredients and did not use corn syrup , palm oil , or soy. [ 6 ]
Bobbie's revenue grew to $100 million by 2023, [9] even though Modi had made the decision to pause new customer registrations for six months during the 2022 United States infant formula shortage. [5] In July 2023, Modi led Bobbie's acquisition of Nature's One, another formula brand, funded in part by a $70 million funding round raised by Modi. [9]
Target Corp will start carrying the Bobbie brand infant formula in stores starting by September, and on its website this month, as the national shortage persists. Bobbie, which has previously sold ...
Infant formula An infant being fed from a baby bottle. Infant formula, also called baby formula, simply formula (American English), formula milk, baby milk or infant milk (British English), is a manufactured food designed and marketed for feeding to babies and infants under 12 months of age, usually prepared for bottle-feeding or cup-feeding from powder (mixed with water) or liquid (with or ...
Modi worked for two years to help the Infant Formula Made in America Act of 2024 pass in Congress. It went through two weeks after the birth of her fourth child, Etta.
The White House announced a series of measures Thursday designed to address a baby formula shortage across the United States, after President Joe Biden met