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The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business. [1] [2] The article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world.
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The Pyramid's game boards, both in the main game and in the Winners' Circle bonus round, feature six categories arranged in a triangle (referred to as a pyramid), with three on the bottom row, two on the middle row, and one on the top. Most variations of gameplay feature two teams, each composed of a contestant and a celebrity.
The "Fortune at the Bottom of the Pyramid" is a book written by C.K. Prahalad, published in 2004. [29] The primary argument of this book is that there is an untapped market that can be found in the worlds poorest populations.
The game combined the card game with a rebus puzzle. The original game board consisted of 30 motorized trilons. One facet of each trilon had an identifying number. A description of a prize or other game element was on a second facet, and a portion of a rebus was on the third facet. The rebus was gradually revealed as the game progressed.
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The poverty penalty describes the phenomenon that poor people tend to pay more to eat, buy, and borrow than the rich. The term became widely known through a 2005 book by C. K. Prahalad, The Fortune at the Bottom of the Pyramid.