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Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
In 2019, Foot Locker invested $100 million (~$118 million in 2023) in GOAT, an online resale marketplace for sneakers. [18] In 2021, Foot Locker acquired Los Angeles–based athletic retailer WSS and Tokyo-based Atmos. [19] In 2022, Foot Locker announced it would aim to achieve net zero emissions by 2050. [20]
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