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Beginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006.
Betty Crocker products, owned by General Mills, had one of the best-known premium programs when the company started inserting coupons in bags of flour in 1929 which consumers could collect and use to purchase Oneida flatware at a reduced price. In 1932, the popular coupon program was improved so that consumers could redeem coupons for an entire ...
Betty Crocker was a leader in the mailin box top space beginning in 1929. Their coupon catalog allowed loyal customers to mail in either money or coupons to purchase items in the catalog. [1] During the 1930s through 1960s, cereal boxtops were usually the most common proofs of purchase used to claim such premiums.
Since 1921, Betty Crocker has been around to dole out cooking and baking tips and house-keeping advice. Many of us have grown up with this cultural icon that embodies the ideal homemaker.
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
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