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As time changes, social media communication will still be around for expansion, but its management will be regarded as a functional reinforcing structure for its goal, task, and purpose. Most significantly, this type of management necessitates high degree or quantity of creativity as the primary requirement in the production of contents.
Users access social media through web-based apps or custom apps on mobile devices. These interactive platforms allow individuals, communities, and organizations to share, co-create, discuss, participate in, and modify user-generated or self-curated content. [7] [5] [1] Social media is used to document memories, learn, and form friendships. [8]
Several scholars (van Dijck, Gillespie) mention in their works the ambiguity of the term "platform" that promises to bring openness, access, to be neutral and help people build social connections and participate in online activities, but in fact implies a more complicated structure of the media, most of the time created for the profit purposes ...
Illustrations showing various icons of some popular social networking services. A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections.
Motivations for using certain media are divided into strong- and weak-tie communication. [16] There are five communication purposes: coordination, knowledge-sharing, information gathering, relationship development, and conflict resolution. [17] Institutional factors include the physical structure of work units, social structure, and incentives ...
A digital platform is a software-based online infrastructure that facilitates user interactions and transactions.. Digital platforms can act as data aggregators to help users navigate large amounts of information, as is the case with search engines; as matchmakers to enable transactions between users, as is the case with digital marketplaces; or as collaborative tools to support the ...
Although there are other methods of communications that aren't related to social media, people can be hugely influenced by their peers. This process is known as social mediation. Marketing communication platforms personalizes and expends marketing contents in an automated fashion based on the profile of the recipients. [16]
The rise of the digital age has made social media a lasting trend, Facebook is still the leader of social networks, were initially as web-based and then extended towards access via mobile browsers and smartphone apps. Compared with Twitter, Instagram, and Pinterest, Facebook continues to dominate the social media world.