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They suggest it is the nonconformists, not the conformists, who are driving consumer spending. They claim this has led to the "rebel consumer". Since all goods depend on exclusivity for their value, a purchasing arms race is always in existence as consumers struggle to outdo one another: if you lag, you become mainstream. They note, the image ...
According to the American Marketing Association, consumer behaviour can be defined as "the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives." As a field of study, consumer behaviour is an applied social science. Consumer behaviour analysis is the ...
Consumer behaviour, also called as consumer psychology, is a branch of applied psychology, marketing and organizational behaviour. It examines consumers' decision-making processes and ways in which they gather and analyze information from the environment. See the consumer behaviour article for an overview.
According to Springboard’s latest consumer data, while the three months from May to July saw a promising increase in shoppers making trips to retail destinations, August and September have taken ...
An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
Retail executives and a retail expert from Springboard, discuss U.S. retail performance following reopenings and Delta variant.
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A criticism of consumer capitalism has been made by the French philosopher Bernard Stiegler. He argues that capitalism today is governed not by production but by consumption, and that the techniques used to create consumer behavior amount to the destruction of psychic and collective individuation. The diversion of libidinal energy toward the ...