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  2. Elements CRM iOS - Wikipedia

    en.wikipedia.org/wiki/Elements_CRM_iOS

    Elements CRM iOS is a Mac Customer Relationship Management solution built by Ntractive for Apple business using Apple devices. Offered as a Cloud computing subscription-based service, Elements CRM iOS is a universal mobile app for the iPhone and iPad. Elements CRM iOS is an add-on to the Elements CRM desktop app.

  3. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon", [13] and Ive explained in 2014 that "People have an incredibly personal relationship" with Apple's products. [14] Apple Store openings and new product releases can draw crowds of hundreds, and some wait in line as much as a day before the opening.

  4. Regis McKenna - Wikipedia

    en.wikipedia.org/wiki/Regis_McKenna

    Regis McKenna (born 1939? [citation needed]) was an American marketer in Silicon Valley and introduced some techniques today commonplace among advertisers.He and his firm helped market the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store ...

  5. 3 Apple Products That Earned Loud Customer Complaints - AOL

    www.aol.com/3-apple-products-earned-loud...

    While Apple is well known now for its sleek iPhones, iMacs and iPads, not every electronic offering they developed ended up being a hit. ... 3 Apple Products That Earned Loud Customer Complaints ...

  6. Customer intelligence - Wikipedia

    en.wikipedia.org/wiki/Customer_intelligence

    Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

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