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Keep America Beautiful cleanup volunteers in 2021. Keep America Beautiful is a nonprofit organization founded in 1953. It is the largest community improvement organization in the United States, with more than 700 state and community-based affiliate organizations and more than 1,000 partner organizations.
The U.S. alone spends about $11.5 billion every year cleaning up litter, according to Keep America Beautiful — and that number seems likely to keep growing thanks to COVID-19.
The origins of greenwashing can be traced to several different instances. For example, Keep America Beautiful was a campaign founded by beverage manufacturers and others in 1953. [20] The campaign focused on recycling and littering, diverting attention away from corporate responsibility to protect the environment.
[11] [12] Earth Day and presenting partners, World CleanUp Day, National CleanUp Day and Keep America Beautiful organized individual activities such as Plogging and the TrashTag Challenge. [13] In 2024, environmental activist, Caulin Donaldson was nominated as the official spokesperson for National CleanUp Day. [14]
The national anti-littering group Keep America Beautiful (KAB) recently announced that it was teaming up with the world's largest beverage company, Coca-Cola, to hand out 82 Recycling Bin Grants ...
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Girl Scouts on a Keep America Beautiful cleanup in 1970. The Keep American Beautiful campaign was a greenwashing campaign by the plastics and other polluting industries founded in the 1970s to try to displace responsibility of plastic pollution and other disposable packing trash onto consumers as "littering". [21]
Alcoa Foundation and Keep America Beautiful Help Students Recycle Foundation Provides More Than 11,500 Recycling Bins for Campus Initiatives NEW YORK--(BUSINESS WIRE)-- Alcoa Foundation is ...