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On-line analysis of contingency tables: calculator with examples; Interactive cross tabulation, chi-squared independent test, and tutorial; Fisher and chi-squared calculator of 2 × 2 contingency table ; More Correlation Coefficients
The assumption underlying PSM is that respondents are capable of envisioning a pricing landscape and that price is an intrinsic measure of value or utility.Participants in a PSM exercise are asked to identify price points at which they can infer a particular value to the product or service under study.
The company provides survey software tools, and specializes in conjoint analysis. According to the American Marketing Association , Sawtooth Software was ranked fourth in 2005 among software used in market research (after SPSS , Microsoft Excel , and SAS System ).
CSPro was designed and implemented through a joint effort by the developers of two earlier software packages that were used to capture, edit, and tabulate census and survey data on DOS-based machines: the Integrated Microcomputer Processing System (IMPS), developed by the U.S. Census Bureau, and the Integrated System for Survey Analysis (ISSA ...
The Kaiser–Meyer–Olkin (KMO) test is a statistical measure to determine how suited data is for factor analysis. The test measures sampling adequacy for each variable in the model and the complete model. The statistic is a measure of the proportion of variance among variables that might be common variance.
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint analysis is to determine the influence of a set of attributes on respondent choice or decision making.