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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
In 1961, J.C. Penney was looking to break into the catalog business, and after failing to reach an agreement with Aldens in October, looked to acquire General Merchandise, who at the time was the country's fifth-largest catalog merchant. A merger proposal was agreed upon in December 1961, with GMC’s acquisition approved in February 1962.
JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages ...
Preppy clothing was popular in the US, [83] where wealthy young men wore khaki slacks, ... JCPenney and Kohls. [34] The 1990s was the Golden Age of Disney films.
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JCPenney Catalog Centers were added to Eckerd stores. JCPenney also bought more than 500 more stores from four other chains in New York state, Virginia and the Carolinas, such as the 1998 acquisition of the 141-store Genovese chain in the New York metropolitan area. [8] These stores were renamed in 2003. [9]
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