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Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] "Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]
In early attachment theory, behavioral drive reduction was proposed by Dollard and Miller (1950) as an explanation of the mechanisms behind early attachment in infants. . Behavioural drive reduction theory suggests that infants are born with innate drives, such as hunger and thirst, which only the caregiver, usually the mother, can r
These were drive, cue, response and reward and were based on Hull's drive reduction theory of learning. [19] They used a similar construct to Hull's theory, however, they proposed that any strong stimulus could have motivating or drive properties without essentially being tied to the need of that particular organism. [20]
In order to relieve the emotional tension of the threat, the "drive" state motivates behavior conduct that reduces the tension. According to the drive theory, it is expected that the greater the fear, the greater the compliance to message recommendations. Research has not produced consistent empirical results supporting the drive reduction model.
Drive-reduction theory assumes that “the reduction of emotional tension operates as a reinforcement of the reassuring recommendation.” [2] That is, once fear is aroused and creates motivation for action (drive), any relief stimuli (such as the recommended behaviour) that decreases the fear is a reinforcement of the recommended behavior. [3]
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
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Behavioral change can be very beneficial to an individual. Two such theories on the subject include behavior modification theory and cognitive behavioral theory. Both of these seek to help a patient engage in a positive behavioral change. Both legal and illegal drugs have been shown to alter behavior, both acutely and chronically. In both cases ...