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The company founder, Ben Davis' grandfather, Jacob Davis was the inventor of the original Levi's riveted jeans, and partnered with Levi Strauss in 1871 to mass-produce blue jeans. [1] The brand's signature product is its heavyweight cotton/polyester blended twill fabric, which is used for most of its workwear clothing.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
In 2004, the company purchased luxury department store chain Barneys New York for $400 million, and sold it, in September 2007, to Dubai-based investment firm Istithmar for $942.3 million. In December 2013, Sycamore Partners , which is managed by Stefan L. Kaluzny, purchased the Jones Group for about US$ 2.2 billion.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
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Some of the most popular items in the first collection included a domino-print dress and leggings, a stained glass-effect printed dress and a royal blue jumpsuit, as well as a biker jacket, denim pencil skirt and more. [3] Her second collection for Evans launched in 2010 with just over 20 individual items.