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Chuck E. Cheese (formerly known as Chuck E. Cheese's Pizza Time Theatre, Chuck E. Cheese's Pizza, and simply Chuck E. Cheese's) is an American entertainment restaurant chain founded on May 17, 1977, by Atari, Inc.'s co-founder Nolan Bushnell. [1]
In May 1977, Atari opened the first Chuck E. Cheese's Pizza Time Theatre in San Jose, California. [1] The concept was an immediate success, and Bushnell purchased the Pizza Time restaurant from Atari for $500,000 in 1978, stepping down as chairman and forming Pizza Time Theatre Inc. [2] [3]
Bushnell's group of planners finally decided on the name Chuck E. Cheese for the mascot and changed the restaurant's name to Chuck E. Cheese's Pizza Time Theatre. [9] [10] The first Chuck E. Cheese's Pizza Time Theatre opened in San Jose, California on 370 South Winchester Boulevard, in the same year Chuck E. Cheese was proposed – 1977.
Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. . He has been inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame, received the BAFTA Fellowship and the Nations Restaurant News "Innovator of the Year" award, and was named one ...
Black created the entertainment portion and named the endeavor, Chuck E. Cheese's Pizza Time Theater. [4] [5] [6] During the late 1970s and throughout the 1980s, Black developed his serial commercial campaigns, which he built as films, with character development, character arcs, turning points, and cliffhangers. [7]
In 1985, Showbiz purchased their competitor Chuck E. Cheese (CEC), who had filed for bankruptcy a year earlier. After failing to make progress with CEI, ties were severed in 1990, and Showbiz began replacing the RAE with CEC characters, forming a new show called "Munch's Make Believe Band". [ 9 ]
In 1977, Bogas voiced and composed [2] many shows for Chuck E. Cheese's Pizza Time Theatre. He also voiced Crusty the Cat. He also voiced Crusty the Cat. In 1980, Bogas composed the score for the CBS television movie A Christmas Without Snow , in which he also appeared in the part of the accompanist to the choirmaster portrayed by John Houseman .
The mall formerly had a Chuck E. Cheese's Pizza Time Theatre which operated from 1984 until December 1991. The Pizza Time Theatre at the mall was incredibly popular, and caused decreased business for the other Pizza Time Theatre in Louisville on Preston Highway.