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ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
Consumer Reports states that PriceGrabber places the ads and pays a percentage of referral fees to CR, [25] who has no direct relationship with the retailers. [26] Consumer Reports publishes reviews of its business partner and recommends it in at least one case. [27]
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
For top levels of quality, one study found that user ratings matched scientific ratings a little more than half the time. [18] Furthermore, people reading user reviews tend to perceive them to be as objective as scientific testing, especially when there is an average user review score.
The updated Optima was offered with a new 2.7 L engine, 4-speed automatic (the manual was dropped), and features such as full leather interior and alloy wheels were made standard. Thanks in part to better marketing, sales increased to 41,289 units in 2005, an all-time high. The Optima was sold until 2006, when it was replaced by the Magentis.