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Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
See 'n Say is an educational toy created by Mattel in 1964 after the success of Chatty Cathy. It was the first Mattel talking toy allowing children to choose the exact phrase as heard. Although the first release focuses on farm animal sounds, it had spawned through many themes from the alphabet, counting, nursery rhymes, to licensed products.
Charmin' Chatty (1963–1964) Talking doll, Mattel's Changeable Record Doll, came with five changeable records. Chatty Cathy (1960–1965) Mattel's original talking doll. The pull-string talking mechanism that was created for Chatty Cathy in 1960, and it was used in many Mattel talking dolls from 1960 to 1975.
1951: Magic 8-Ball. This toy is a fortune teller's dream come true! The Magic 8-ball was developed in 1950 and manufactured by Mattel. It's still one of the more accurate ways to find out if your ...
Liddle Kiddles were dolls originally produced by toymaker Mattel Inc. in 1965. They were introduced at the New York Toy Fair in 1966 and put on the market soon after. Initially about 3 inches tall, they were small by doll standards. The sensation surrounding the dolls may have influenced other toy companies to produce their own tiny dolls. [1]
Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American business magnate and inventor.She is best known for inventing the Barbie doll in 1959 [2] and being co-founder of toy manufacturer Mattel with her husband Elliot, as well as serving as the company's first president from 1945 to 1975.
It was the first major theatrical release for Mattel after the company created its in-house film division, Mattel Films, in 2018. ... The goal was to make Mattel's toys "cool" again.
Isadore Elliot Handler (April 9, 1916 – July 21, 2011) was an American inventor, business magnate, and the co-founder of Mattel.With his wife, Ruth Handler, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.