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The Dog Meat Festival (Chinese: 狗肉节), also known as the Yulin Dog Meat Festival or Lychee and Dog Meat Festival, is an annual festival held in Yulin, Guangxi, China, during the summer solstice from 21 June to 30 June in which festival observers consume dog meat accompanied by lychees or other plants.
Estimates of dog meat consumption is much lower when accounting for actual sales. In 2017 the Moran Market, which occupied 30–40% of dog meat market in the nation, [254] reported sales of about 20,000 dogs per year. [255] Numbers have further declined from these 2017 estimates and all the major markets have shutdown, including Moran Market. [256]
Market segmentation: Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic differences (age, gender, ethnicity, etc.), technographic differences, psychographic differences, and differences in product use.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
As of 2018, there are around 470 million pet dogs and around 370 million pet cats. [8] [better source needed] Given the carnivorous diets fed to many pets (especially cats and dogs), involving the consumption of an estimated fifth of the world's meat and fish, the impact of pet-food production on climate change, land-use and other environmental impacts becomes an issue.
The degree of market segmentation is defined as the degree of monopoly power of the producing firm or exporting country. The higher the average unit value (AUV) of the same product sold in the main market compared to the benchmark market, the greater the degree of monopoly power in that market and therefore higher is the degree of market segmentation, expressed in the following formula:
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