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Fair trade products meet standards like these. Despite positive attitudes toward ethical products such as fair trade commodities, consumers often are not willing to pay higher prices for fair trade coffee. The attitude-behavior gap can help explain why ethical and fair trade products take up less than 1% of the market.
Consumers buy fair trade goods for a variety of reasons; some are willing to pay more for Fairtrade certified products in the belief that this helps the very poor. [8] Critics of the Fairtrade brand have argued that the system diverts profits from the poorest farmers, that the profit is received by corporate firms, and that this causes "death ...
Fairtrade's work is guided by a global strategy [2] focused on ensuring that all farmers earn a living income, and agricultural workers earn a living wage. Fairtrade works with farmers and workers of more than 300 commodities. The main products promoted under the Fairtrade label are coffee, cocoa, banana, flowers, tea, and sugar.
The fair trade labeling organizations having most of the market share and who sell through supermarkets refer to a definition developed by FINE, an association of four international fair trade networks: Fairtrade Labelling Organizations International (FLO), World Fair Trade Organization (WFTO), Network of European World shops and European Fair Trade Association (EFTA).
The organization is part of the fair trade movement and offers its products in several French mass retailers such as Monoprix, Cora, Match, Système U, E.Leclerc and Carrefour. As of 2007, there are over 100 Alter Eco Fair Trade products on the market, sourced from 42 cooperatives in 37 countries. Some Alter Eco Fair Trade products include ...
The company is a certified member of the Fair Trade Federation and each of its partnered producers adheres to Fair Trade principles.Trade as One is a Fair Trade company founded in 2006 by Nathan and Catherine George. The company’s mission is to break cycles of poverty and dependency in the developing world by promoting sustainable businesses.
The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
The Fair Trade Organization Mark (WFTO Logo) shows that an organization follows the WFTO's 10 Principles of Fair Trade, covering working conditions, transparency, wages, the environment, gender equity and more. The WFTO logo is not a product mark - it is used to brand organisations that are committed to 100% Fair Trade. It sets them apart from ...