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H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and ...
The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3]
H&M (Hennes & Mauritz), possibly the most well-known Scandinavian fashion brand, [8] is a Swedish based clothing line which began in 1947 in Västerås, Sweden, that has expanded worldwide. Starting out with only women's clothing, the company now sells men's, women's, and children's apparel, as well as home design products. [9]
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Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M (Hennes & Mauritz). [1] [2] He got the idea following a post-World War II trip to the United States: he was impressed by the country's efficient, high-volume stores.
The collaboration involved H&M's head of design, Margareta Van Den Bosch and Madonna commented "I've made no secret of my love for fashion and trends. Working with Margareta and H&M was an exciting and new creative challenge for me. I'm really happy with the results and look forward to wearing M by Madonna along with the rest of the world." [5]
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