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It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
The popularity of the series led to many of the commercials being traded on peer-to-peer file sharing networks [15] and bootleg recordings of the ads being sold on eBay. [5] In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional ...
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. ... Bud Light’s Super Bowl commercial leans on humor after a year of turmoil and controversy ...
USA TODAY Ad Meter can exclusively reveal a new teaser for Bud Light's upcoming Super Bowl commercial. The ad features a "new character."
The new Bud Light ad features both men and women, much like the recent Super Bowl commercial. Now, the hope is to get back to the mission at hand: portraying Bud Light as a beer for many occasions.
John Hoogenakker (/ ˈ h oʊ ɡ ə n æ k ər /) [1] is an American stage, screen and commercial actor. On stage, he has been in a number of plays in the Chicago and Milwaukee area. He played the Bud Light King in Bud Light's Dilly Dilly television commercials.
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.