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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman.
The popularity of the series led to many of the commercials being traded on peer-to-peer file sharing networks [15] and bootleg recordings of the ads being sold on eBay. [5] In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional ...
She gained a higher profile on social media platforms after her interview with U.S. president Joe Biden at the White House, during which they spoke about transgender rights. After Bud Light sent a beer can to Mulvaney for an Instagram promotion in 2023, American conservatives led a boycott of the brand.
Anheuser-Busch came under fire recently for launching an ad campaign and a custom Bud Light can design featuring transgender individual Dylan Mulvaney, an influencer who is celebrating one year ...
The emphasis was on portraying Bud Light as an easy-to-drink beer — one of the original sales points behind the brew when it was introduced in 1982. By April, however, scrutiny was growing.
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
Dylan Mulvaney has broken her silence after receiving transphobic backlash for her partnership with Bud Light. The transgender TikTok star addressed some of the online hate in a TikTok video ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.