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Wigs were worn by middle and upperclass men, or the hair was worn long, brushed back from the forehead and "clubbed" (tied back at the nape of the neck) with a black ribbon. Wigs were generally now short, but long wigs continued to be popular with the older generation. Hair was powdered for formal, evening occasions.
Although men had worn wigs to cover up thinning hair or baldness since 1624 when King Louis XIII of France (1601–1643) started to pioneer wig-wearing, the popularity of the wig or periwig as the standard wardrobe is usually credited to his son and successor Louis XIV of France (1638–1715). Louis started to go bald at a relatively young age ...
The cadogan style of men's hair developed and became popular during this period, with horizontal rolls of hair over the ears. Later, wigs or the natural hair were worn long, brushed back from the forehead and clubbed or tied back at the nape of the neck with a black ribbon. From about 1720, a bag wig gathered the back hair in a black silk bag.
Early in the period, hair was worn collar-length and brushed back from the forehead; very fashionable men wore a single long strand of hair called a lovelock over one shoulder. Hairstyles grew longer through the period, and long curls were fashionable by the late 1630s and 1640s, pointing toward the ascendance of the wig as the standard ...
The wig depicted to the far right is a "remarkable winged periwig" worn by Sir Samuel Fludyer, 1st Baronet when he became Lord Mayor of London earlier in 1761. At the bottom of the engraving is an inscription stating that a series of six folio volumes published over 17 years will set out the measurements of the periwigs of the ancients.
Powdering wigs and extensions was messy and inconvenient, and the development of the naturally white or off-white powderless wig (made of horsehair) for men made the retention of wigs in everyday court dress a practical possibility. By 1765, wig-wearing went out of fashion except for some occupational groups such as coachmen and lawyers.