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KFC has been an extensive advertiser since the establishment of the first franchise in 1952. Founder Harland Sanders initially developed his "Colonel" persona as a low-cost marketing tool. The Colonel's image is still used extensively in the chain's advertising. The chain is well known for the "finger lickin' good" slogan, which originated in 1956.
KFC restaurants in Singapore are currently owned and operated by KFC (Malaysia) Holdings Bhd. [20] In Cambodia, KFC first opened on Monivong Boulevard in Phnom Penh in 2008. [21] In Myanmar, the first KFC outlet was officially opened on Bogyoke Aung San Road in Yangon in 2015. [22] [23] In the Philippines, KFC opened their first store in Asia ...
A KFC ad campaign, which used the phrase “what the cluck?” to promote a £1.99 lunch deal, has been banned following complaints from parents.
An article published by Time.com in 2011 [22] reported that Kenny Rogers Roasters had grown to almost 140 restaurants across Asia, with continued expansion in Malaysia, [23] the Philippines, [24] and more recently southern China. In Malaysia, the Kenny Rogers Roasters chain of restaurants is developed and operated by Berjaya Roasters (M) Sdn Bhd.
Philippines: 1966 [85] Wholesome Foods, Inc. [86] 332 outlets. [3] In June 1994, Manuel U. Agustines obtained the sole franchise over the sale and distribution of KFC products in the Philippines, under the corporate name of Quick Service Restaurants (QSR) Corporation. Qatar: 1976: Americana Group [18] 39 outlets. Saudi Arabia 1975 Americana ...
By 1993, KFC in the Asia Pacific region accounted for 22 percent of all KFC sales. [80] John Cranor announced, "We're looking at almost unlimited opportunity for growth in Asia". [ 99 ] By 1993, KFC was the leading Western fast food chain in South Korea, China, Thailand, Malaysia and Indonesia, and was second to McDonald's in most other Asian ...