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These seeds are metaphors for voice or words: to spread voice, words, and opinion to an audience. In a scientific context, dissemination is defined as making projects results available to the scientific community, policy makers and industry – using scientific language prioritizing accuracy. [ 1 ]
Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience." [ 2 ] This implies that the audience of mass communication is mostly made up of different cultures and behavior and belief systems .
The message has code, content, and treatment as its main factors, each of which can be analyzed based on its elements or based on its structure. Berlo understands the message as a physical product of the source, like a speech, a written letter, or a painting. He holds that the message has three main factors: the code, the content, and the ...
Sources are objects which encode message data and transmit the information, via a channel, to one or more observers (or receivers). [ citation needed ] In the strictest sense of the word, particularly in information theory , a source is a process that generates message data that one would like to communicate, or reproduce as exactly as possible ...
In them, the message is like a magic bullet that is shot by active senders at passive and defenseless receivers. They are closely related to linear transmission models and contrast with reception models, which ascribe an active role to the receiver in the process of communication and meaning-making. [60] [61] [62]
The encoding process leads to the development of a message that contains the information or meaning the source hopes to convey. Encoding is extremely important, it is a brain activity that takes effect when the receiver makes sense of a brand message or idea used to convey meaning: words, color, pictures, signs, symbols, or even music.
The path of communication is the path that a message travels between sender and recipient; in hierarchies the vertical line of communication is identical to command hierarchies. [4] Paths of communication can be physical (e.g. the road as transportation route) or non-physical (e.g. networks like a computer network).
[10] [16] Once the message reaches the receiver, the reverse process of decoding is applied: the receiver attaches meaning to the signs according to their own field of experience. This way, they try to reconstruct the sender's original idea. The process continues when the receiver returns a new message as feedback to the original sender. [1] [20]