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  2. Dissemination - Wikipedia

    en.wikipedia.org/wiki/Dissemination

    These seeds are metaphors for voice or words: to spread voice, words, and opinion to an audience. In a scientific context, dissemination is defined as making projects results available to the scientific community, policy makers and industry – using scientific language prioritizing accuracy. [ 1 ]

  3. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience." [ 2 ] This implies that the audience of mass communication is mostly made up of different cultures and behavior and belief systems .

  4. Viral marketing - Wikipedia

    en.wikipedia.org/wiki/Viral_marketing

    Message: Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon. Making a message more memorable and interesting or simply more infectious, is often not a matter of major changes but minor adjustments.

  5. Gossip protocol - Wikipedia

    en.wikipedia.org/wiki/Gossip_protocol

    Agents also gossip about the best match, to date. Thus, if A gossips with B, after the interaction, A will know of the best matches known to B, and vice versa. Best matches will "spread" through the network. If the messages might get large (for example, if many searches are active all at the same time), a size limit should be introduced.

  6. Rumor spread in social network - Wikipedia

    en.wikipedia.org/wiki/Rumor_spread_in_social_network

    The spread of rumors is an important form of communication in society. There are two approaches to investigating the rumor spreading process: microscopic models and the macroscopic models. The macroscopic models propose a macro view about this process and are mainly based on the widely-used Daley-Kendall and Maki-Thompson models.

  7. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    It is an inevitable process of selective influence over the individual's perception of the meanings attributed to words or phrases. Gaslighting Using persistent denial, misdirection, contradiction, and lying to sow seeds of doubt in a target individual or group, hoping to make them question their own memory, perception, sanity, and norms.

  8. Fake news - Wikipedia

    en.wikipedia.org/wiki/Fake_news

    Fake news is often spread through the use of fake news websites, which, in order to gain credibility, specialize in creating attention-grabbing news, which often impersonate well-known news sources. [54] [55] [56] Jestin Coler, who said he does it for "fun", [24] has indicated that he earned US$10,000 per month from advertising on his fake news ...

  9. Word-of-mouth marketing - Wikipedia

    en.wikipedia.org/wiki/Word-of-mouth_marketing

    Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a network rewarding regular consumers to engage in WOM ...