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The former Consumers' Research employees, teamed up with "journalists, engineers, academics, and scientists" to found the company Consumers Union—now known as Consumer Reports—in February 1936. [52] Consumers Union differentiated themselves from Consumers' Research by establishing a community amongst readers.
The new organization, Consumers Union, which was founded by Kallet and an Amherst College professor Colston Warne, published its first magazine Consumers Union Reports in May 1936. [12] The previous strike was very successful at drawing attention to the protesters and the magazine was founded with public attention and support. [12]
[1] [2] She represented the American Civil Liberties Union and conscientious objectors to the Vietnam War. She was outside counsel for the Consumers Union from 1958 to 1974. [2] In 1974, she was chosen to be the executive director of the Consumer's Union, the publisher of Consumer Reports, becoming the first woman to hold the job. [1]
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Consumers' Checkbook/Center for the Study of Services (doing business as Consumers’ CHECKBOOK) is an independent, nonprofit consumer organization. It was founded in 1974 [ 1 ] in order to provide survey information to consumers about vendors and service providers.
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Instead, companies paid Consumers Digest for the right to promote their products as 'Best Buys'. They relied on consumer confusion of their name with the well-known Consumer Reports magazine, published by the nonprofit organization Consumers Union. [3] [4] [5] Consumers Digest Communications is a privately owned, for-profit business entity. [6]