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The former Consumers' Research employees, teamed up with "journalists, engineers, academics, and scientists" to found the company Consumers Union—now known as Consumer Reports—in February 1936. [52] Consumers Union differentiated themselves from Consumers' Research by establishing a community amongst readers.
Zillions, originally titled Penny Power, was a children's magazine published by the Consumers Union, the publisher of Consumer Reports. [1] Founded in 1980, at its peak, the magazine covered close to 350,000 subscribers.
Instead, companies paid Consumers Digest for the right to promote their products as 'Best Buys'. They relied on consumer confusion of their name with the well-known Consumer Reports magazine, published by the nonprofit organization Consumers Union. [3] [4] [5] Consumers Digest Communications is a privately owned, for-profit business entity. [6]
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The new organization, Consumers Union, which was founded by Kallet and an Amherst College professor Colston Warne, published its first magazine Consumers Union Reports in May 1936. [12] The previous strike was very successful at drawing attention to the protesters and the magazine was founded with public attention and support. [12]
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