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  2. Package redirection scam - Wikipedia

    en.wikipedia.org/wiki/Package_redirection_scam

    A package redirection scam is a form of e-commerce fraud, where a malicious actor manipulates a shipping label, to trick the mail carrier into delivering the package to the wrong address. This is usually done through product returns to make the merchant believe that they mishandled the return package, and thus provide a refund without the item ...

  3. E2M - Wikipedia

    en.wikipedia.org/wiki/E2M

    E2M is a free market, economic model community capitalism, which aims to help local communities create sustainable citizen controlled wealth to address their ...

  4. White-label product - Wikipedia

    en.wikipedia.org/wiki/White-label_product

    A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .

  5. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Black Hat SEO could also refer to "negative SEO," the practice of deliberately harming another website's performance. White hat link building Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term ...

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  8. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1]

  9. Spamdexing - Wikipedia

    en.wikipedia.org/wiki/Spamdexing

    The earliest known reference [2] to the term spamdexing is by Eric Convey in his article "Porn sneaks way back on Web", The Boston Herald, May 22, 1996, where he said: . The problem arises when site operators load their Web pages with hundreds of extraneous terms so search engines will list them among legitimate addresses.