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2. Web banner - Wikipedia

   en.wikipedia.org/wiki/Web_banner

   HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T Corp. and was put online on October 27, 1994. [9] Another source also credits HotWired and October 1994, but has Coors' "Zima" campaign as the first web banner. [10]

3. Cost per mille - Wikipedia

   en.wikipedia.org/wiki/Cost_per_mille

   In online advertising, if a website sells banner ads for a $20 CPM, that means it costs $20 to show the banner on 1000 page views. While the Super Bowl has the highest per-spot ad cost in the United States, it also has the most television viewers annually. Consequently, its CPM may be comparable to a less expensive spot aired during standard ...

4. Click-through rate - Wikipedia

   en.wikipedia.org/wiki/Click-through_rate

   Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. [3] With time, the overall rate of user's clicks on webpage banner ads has decreased.

5. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Standard banner ad sizes are constantly evolving due to consumer creative fatigue and banner blindness. Ad companies consistently test performance of ad units to ensure maximum performance for their clients. IAB has updated its guideline bi-annually. In 2015, IAB announced advertising creative guidelines for display & mobile, considering HTML5 ...

6. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   Search advertising activities can be measured in five ways: CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common method for pricing banner ads. CTR: Click-through rates measure the number of times an ad is clicked as a percentage of views of the Web page on which the ad ...

7. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.