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Oracle CRM is a customer relationship management system created by Oracle Corporation. [1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.
The product suite was later named Oracle Cloud CX. By 2021, Oracle CX had been combined with Oracle Data Cloud and became Oracle Advertising and Customer Experience (CX). [5] In 2006, Oracle purchased Siebel Systems, [6] [7] and later expanded its Siebel CRM software, and on-premises tool, with its SaaS product, Oracle CRM on Demand. [8]
Oracle's E-Business Suite (also known as EB-Suite/EBS, eBus or "E-Biz" [16]) consists of a collection of enterprise resource planning (ERP), customer relationship management (CRM), human capital management (HCM), and supply-chain management (SCM) computer applications either developed or acquired by Oracle.
Embedded customer relationship management software is built-in to an ERP software and can usually not be used as stand-alone CRM software like Salesforce.com. It has the following characteristics: functionalities in marketing, sales and service are integral part of the order-to-cash process within an ERP solution
Oracle's core application software is a suite of enterprise software products, such as enterprise resource planning (ERP) software, human capital management (HCM) software, customer relationship management (CRM) software, enterprise performance management (EPM) software, Customer Experience Commerce (CX Commerce) and supply chain management ...
Oracle Fusion Applications (OFA) are a suite of applications built on Oracle Cloud that include cloud-based applications for enterprise resource planning (ERP), enterprise performance management (EPM), supply chain management and manufacturing (SCM), human capital management (HCM), and customer experience (CX).
The market for mobile CRM applications is currently seeing record growth as new products and services around mobile CRM are being developed. The benefits of mobile CRM application have been demonstrated in a paper by Grandhi & Chugh (2012) through the case of Dow Corning and DirecTV where the introduction of SAP CRM system helped to improve their customer relations. [1]
2008: Oracle Siebel 8.1 (Released in 2008) 2011: Oracle Siebel 8.2 (Released in 2011) Oracle Sales Cloud; Oracle Fusion CRM; Oracle CRM On Demand; 2015: Oracle Siebel 15.0 (Released 11 May 2015) 2016: Oracle Siebel 16.0 (Released 29 Apr 2016) 2017: Oracle Siebel 17.0 (Released 31 Jul 2017) 2018: Oracle Siebel 18.0 (Released 23 Jan 2018)