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After the 20-mule teams were replaced by a new rail spur, the name 20 Mule Team Borax was established and aggressively promoted by Pacific Coast Borax to increase sales. Stephen Mather , son of J. W. Mather, the administrator of the company's New York office, persuaded Smith to add the name 20 Mule Team Borax to accompany the sketch of the mule ...
Twenty-mule-team wagons on display in Death Valley, California The vehicles The carriage assembly. In 1877, six years before twenty-mule teams would be introduced in Death Valley, Scientific American reported that Francis Marion Smith and his brother had shipped their company's borax in a 30-ton load using two large wagons, with a third wagon for food and water, drawn by a 24-mule team over a ...
Smith's Pacific Coast Borax Company then established and aggressively promoted the 20-Mule-Team Borax brand and trademark, which was named after the Twenty Mule Teams that Coleman had used, from 1883 to 1889, to transport borax out of Death Valley to the closest railroad in Mojave, California (and as Smith himself had developed even earlier at ...
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The "20-Mule Team Borax" consumer products division of U.S. Borax was eventually bought out by the Dial Corporation, which as of 2014, as a division of the German consumer products concern Henkel, still manufactures and markets them. Rio Tinto Group absorbed the U.S. Borax mining operations in 1968 [18] and now owns the TV series. [19]
The company established and aggressively developed and marketed the 20 Mule Team Borax trademark in order to promote the sale of its product. The name derived from the 20-mule teams that were used to transport borax out of Death Valley in the 1880s from Harmony Borax Works near Furnace Creek Ranch , owned by William Tell Coleman at that time ...