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The Psychology of Advertising in Theory and Practice. Small, Maynard & Company. 1908. Increasing Human Efficiency in Business - A contribution to the psychology of business. The Macmillan company. 1911. The Theory of Advertising; A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising. Small, Maynard ...
Henry Foster Adams (1882–1973) was an American psychologist and writer. He published several scientific articles and books on psychology and in particular the psychology of advertising, and advocated the use of empirical and statistical methods to understand people's responses to advertising.
Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research."
Starch authored several books in the fields of psychology, advertising and marketing research. Best known are Experiments in Educational Psychology (1911) and his pioneering work about advertising Advertising: Its Principles, Practice, and Technique and its follow-up Principles of Advertising (1923).
Since 1925 when The Psychology of Selling and Advertising by Edward K. Strong, Jr. was published, it became commonplace to attribute the authorship of the AIDA model to Lewis. According to Strong, Lewis formulated the slogan attract attention, maintain interest, create desire in 1898, adding later the fourth term get action .
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a ...
Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984 and is published by John Wiley & Sons. The editor-in-chief is Giampaolo Viglia.
Cialdini wrote the 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion.It was based on three "undercover" years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion.