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SoFi was founded in 2011 as a student loan refinancing company. In 2019, SoFi — , short for Social Finance — expanded into investment services, offering a user-friendly platform to new investors.
Its main platform business operates under four core brands: AJ Bell is a direct-to-customer platform, offering a low-cost SIPP, ISA and Dealing (Trading) Account. [6] [7]AJ Bell Investcentre offers an SIPP, ISA and general investment account (GIA) and is only available to customers via Financial Conduct Authority (FCA) authorised financial advisers.
Freetrade was founded in 2016 by Adam Dodds and Davide Fioranelli. [6] In 2019, it brought aboard venture capitalist Molten Ventures to complete a $15M Series A financing. [7] [8] [9] In 2018, CTO and co-founder André Mohamed left and was subsequently hired to join Revolut in 2019. [10]
The company was founded in April 2011 and is registered in the United Kingdom as Nutmeg Saving and Investment Limited. [ 2 ] Nutmeg is an online discretionary investment management company (discretionary meaning that it makes all investment decisions on behalf of its customers, rather than providing a platform for people to trade on). [ 3 ]
Fund platforms fall into two distinct groups: fund wraps and fund supermarkets.Wrap services are online services where investors access their account details online. Fund supermarkets are generally more transactional and are used for buying funds cheaply online, either by a financial adviser (on behalf of a client) or by the investor themselves.
On the other hand, it buys more shares when prices decrease, taking advantage of lower prices. Let’s take a look at how this strategy plays out in real life. Let’s say you decide to transfer ...
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